New Data Centers landing page for Meta Careers

Improving Candidate Experience: Creating a Dedicated Data Centers Area of Work Page

Project Duration
30 days
Deliverables
Lead generation landing page

Background

The company's Careers Website needs to provide easy access to information about working at a data center or open roles. This can be frustrating for job seekers searching by location for data center positions. The company anticipates a surge in headcount for individual data centers in 2022 and needs a dedicated space for this information on the Careers Website. A separate external page was recently developed for Data Centers, and the company could explore linking the two pages or pulling information from this page to live on the Careers site.

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Objective

Create a Data Centers Area of Work page nested within Infrastructure to address the pain point of candidates struggling to find information on data center roles. The page should be launched by the end of Q1 2023.

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Metrics

The project's success will be measured by an increase in the ratio of job views to job applications and an improvement in the quality of applications. The goal is to generate leads through the website.

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Timing

The original launch date for the page was Q1 2022, but it was postponed due to the company's rebranding efforts. The new launch date is Q1 2023.

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Conclusion

This project resulted in the completion of the final product version, pending review by the design director. Any required modifications will be executed before its publication on Meta's website. The Data Centers Area of Work page was expected to improve the user experience for job searchers and help the company generate leads through its website. By providing a dedicated space for information on working at a data center and open roles, the project aimed to increase the ratio of job views to job applications and the quality of applications.

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