Endorsed Brands Ad Campaigns

Showcasing products throughout my internship at Meta.

Project Duration
10 days
Deliverables
Social Media Assets

About

The goal is to improve the public perception of Meta Technologies, as people believe the company is no longer innovative. The plan is to create a central place for information about Meta's apps and technologies and make sure that all the endorsed brands are represented. Additionally, the goal is to better communicate the role that Meta's services play in the world and deliver on the CEO's fourth priority of being more transparent.

Metrics

  • Total engagement = 68k
  • Link clicks = 33.2k
  • Application submissions = 83

Deliverables

  • Individual brand carousel (3 cards per brand). Logo card, brand/role messaging cards
Visuals should lead with endorsed brand colors when possible
  • One full carousel (9 cards) showing the full breadth of Meta products with high level brand specific language with a call to action
Individual brand carousel (3 cards per brand)

full carousel (9 cards)

Wins

The objective is to increase global awareness of Meta's technologies and services and to make people feel positive and inspired by learning about the innovative products and services being developed at Meta.

Learnings

Based on previous ad campaigns, carousel sets with 5 cards or more, continue to receive higher engagement and click through rate over those containing less cards

View individual brand live campaigns

Facebook
Messenger
Instagram
Whatsapp
Oculus (Meta Quest)
Workplace
Novi (Deprecated)
Portal